Send product links with Instagram keyword auto-replies

One product, one clear keyword

Connect Instagram in settings, choose a product, assign its keyword, and write the reply. Use a distinct word such as GUIDE or CONSULT so followers know what to send and products are easy to distinguish.

Show the offer before asking for a comment

A useful post demonstrates the resource and explains who it helps. For example: “I put my launch checklist into a PDF. Comment GUIDE and I’ll send the product link.” That is a sample caption, not a promise of results.

What happens after the keyword

An eligible matching message or comment triggers an automated reply containing the product card and link. The follower opens the page, reviews the offer, and checks out. Downloads are delivered after the order; booking buyers select an available time.

Test the whole journey

Use a separate Instagram account to test the keyword, inspect the reply, and open the link on a phone. Check that the right product and price appear. A sent reply is not a sale: measure product visits and completed orders too.

Know the limits

Replies depend on Meta permissions, messaging rules, account eligibility, and API availability. This is a response to a matching interaction, not a tool for unsolicited mass DMs. Keep your connection healthy and avoid promising guaranteed delivery or conversions.

Can an Instagram reply link to a paid call?

Yes. Assign a keyword to a booking product and the reply can send its booking link. Bookings also require Pro.

Does the buyer purchase inside the DM?

No. The reply links to the product page, where the buyer reviews the offer and checks out.

Can I choose the reply text?

Yes. Set the reply text for the product so the message explains what the link contains.