Create a brand kit for your creator store

Keep your logos, colors, fonts, audience, and voice guidance in one saved Brand profile. On Pro, import a draft from a public website and sync colors and fonts to your published storefront.

Updated September 22, 2026

A charcoal brand folder and color swatches with an orange accent swatch.

Saved Brand profiles are available on Basic and Pro. Website imports and syncing a published storefront require Pro at $49/month. Draft-store design sync is available before publishing.

Design your store free. Adding a card starts a 7-day Pro trial; it renews on Basic unless you choose Pro. See current plans and trial terms.

Save the details that make the brand yours

Add a brand name, tagline, description, primary and alternate logos, a five-color palette, and heading and body fonts. Save audience and voice guidance alongside things to avoid, so the brand has one place to return to.

Start from your existing website on Pro

Enter a public HTTPS page in Brand to import a draft. The importer uses readable page content and styles to suggest identity, colors, fonts, and a logo where available. Review each suggestion: it may need edits, and a missing logo can be uploaded manually. Import limits apply.

Review first, save when ready

An import opens an editable draft. It does not overwrite the saved brand automatically. Check the logo, palette, fonts, and written guidance, then save the Brand profile or discard the draft. Pages behind sign-in or relying on browser-rendered content may not be importable.

Sync the look without rebuilding the layout

Turn on storefront sync to apply saved colors and fonts. Existing layouts, card shapes, background images, and gradients stay in place. Linked color and font values are managed in Brand while Design continues to handle the layout. Syncing a published store requires Pro.

Keep identity and storefront settings clear

The Brand profile does not replace your storefront display name or profile photo. Saving it does not generate posts, rewrite products, or change scheduled content. It is a reusable set of brand assets and guidance, with optional design sync.

Questions before you start

Can I save a brand kit on Basic?

Yes. Brand storage is available on both plans. Importing from a website requires Pro, as does applying brand colors and fonts to a published storefront.

Does importing a website change my store immediately?

No. You review an editable draft before saving. Storefront colors and fonts change only when you save with sync enabled and the store has the required design access.

Does this generate social posts?

No. The Brand page stores your assets and guidance and can sync storefront colors and fonts; it does not generate or publish content.

Build the rest of your store

Follow the Instagram selling guide, compare visitmy.shop with Stan Store, or check pricing.