Free
The CMO Seat Starter Kit
The cost table, the kickoff script, the three numbers, and the benchmark sheet, plus a Claude skill that runs the kickoff for you.
Sit in the CMO seat for ten minutes before you spend a dollar on ads
Software now does six of the seven jobs in an ad department. The seventh seat, the one that decides what to sell, to whom, and whether it's working, is yours. This free kit is the first ten pages of that seat.
What's inside
- The team you're about to replace. What a seven-seat ad department really costs (about $1M a year loaded) and which six seats software now fills.
- The kickoff script, word for word. The eight questions a real chief marketing officer asks before touching the software, plus the access checklist.
- The three numbers. Break-even ROAS, maximum affordable cost per lead, and a starting daily budget, with the formulas and a worked example.
- The benchmark sheet. Every metric defined in one line, and 2025–2026 medians for dentists, med spas, HVAC, roofers, restaurants, gyms, law firms, real estate, and auto repair.
- A Claude skill (
cmo-kickoff) that interviews you, does the math, and hands back the filled-in worksheet. A copy-paste prompt is included if you'd rather use ChatGPT.
Who it's for
- Local business owners who want to run their own ads with AI tools
- Freelancers and agency operators taking on their first client
- Anyone who has been burned by "just boost the post"
Advertising isn't hard to get good at. It's expensive to get good at. You just skipped the expensive part. Don't skip the judgment part.
Free, instant, no strings. Drop your email and it's in your inbox in under a minute. It's the first step of Manual 1.
Includes 1 file. Delivered instantly by email.
