Replace a $1M Marketing Team with One AI Tool

An ad department is seven seats and about a million dollars a year

Software now does six of them. It draws, writes, edits, shoots, and buys. The seventh seat, the CMO who decides what to sell, to whom, at what offer, and whether it's working, is the one no tool fills. Manual 1 is the training for that seat.

I've paid for that whole table more than once, built a lead-gen company from $2,000 a week to $108,000 a week, and still spend six figures a month on my own ads. Everything those people knew how to do is now inside the software. What they couldn't do is the judgment. That's what's in here.

What you get

1. The manual (20 pages, 20 sections)

• Part A. The seats. What each person did all day, and what does it now.
• Part B. Before you launch. The kickoff, setting expectations in writing, speed-to-lead, setting up the department.
• Part C. Directing the creative team you no longer have. The offer (value equation, lead-gen vs direct sale, templates by niche), who the ads talk to, the research writers used to do, the opening-frame standard, the copy checklist, approved vs sent back, the Google side, launch.
• Part D. Managing the media buyer who never sleeps. What the rules engine does daily, what you test by hand and in what order, reading the dashboard against real benchmarks, troubleshooting by symptom.
• Part E. Running the department. The weekly report, the monthly ROI sentence that renews a contract, running several businesses at once, the operator's math, mistakes that get a CMO fired, the niche quick-reference.

2. The cmo-seat Claude skill

The whole seat as a skill. Install it in Claude and it will:

• Run the kickoff interview and compute break-even ROAS, target cost per lead, and a starting budget
• Write the expectations letter
• Build the offer and the creative brief
• Review creatives with approve / send back verdicts and rewrites
• Write Google responsive search ads with coverage rules
• Walk the launch checklist
• Read the dashboard, troubleshoot by symptom, and write the weekly report and ROI math

Works in Claude.ai, Claude Code, and Cowork.

3. The toolkit PDF (14 pages)

Install guide, fill-in worksheets and templates for every step (kickoff, expectations letter, offer brief, copy checklist, setup and pre-launch checklists, weekly report), the operator's weekly schedule, and a nine-prompt pack for anyone who won't install a skill.

Who it's for

• Owners who want to run their own ads and know when to trust the software
• Operators who want to run marketing for five to ten local businesses from one seat
• Anyone paying an agency and wondering what they're actually paying for

Six of the seven seats at that table are now software. The seventh is you.

Built around ToMarket.io; the judgment applies to any AI ad tool. One-time purchase. Instant download. Future updates to Manual 1 are free.